Follow Up Boss
Lead follow-up across multiple sources
- Pricing
- $69/user/mo; team tiers from $499/mo
- Team fit
- Solo to brokerage
- IDX
- No built-in IDX site
- Automation
- Sequences and reminders
- AI
- Not a core claim
Updated August 2026 · 10 platforms compared
Best Real Estate CRM Software 2026: Pricing & Comparison
The best real estate CRM depends on whether you are an individual agent, team, or brokerage—and whether you need a focused follow-up system or an all-in-one platform. This guide compares 10 established options by pricing approach, team fit, lead management, automation, AI, and website or IDX availability. Exact prices are shown only where the existing pricing guides support them; quote-based products are labeled clearly.
Best real estate CRMs at a glance
Use this chart to build a shortlist, then confirm current features, MLS coverage, and total contract cost with the provider. “Not verified here” means the repository does not contain enough reliable information to make that claim.
kvCORE / BoldTrail
All-in-one brokerage platform
- Pricing
- Custom quote; no public price
- Team fit
- Teams and brokerages
- IDX
- Included
- Automation
- Smart campaigns
- AI
- Behavior-based tools
BoomTown
Managed online lead-conversion teams
- Pricing
- Custom quote; no verified public price
- Team fit
- Established teams and brokerages
- IDX
- Included
- Automation
- Automated follow-up
- AI
- Not verified here
Lofty
AI-assisted all-in-one workflows
- Pricing
- Paid; request current quote
- Team fit
- Growing teams and brokerages
- IDX
- Included
- Automation
- Marketing automation
- AI
- AI-assisted follow-up
Real Geeks
Website-driven lead capture
- Pricing
- Request current pricing
- Team fit
- Solo agents and teams
- IDX
- Included
- Automation
- Follow-up automation
- AI
- Not verified here
Sierra Interactive
Custom IDX and online lead conversion
- Pricing
- Custom quote
- Team fit
- Teams and brokerages
- IDX
- Included
- Automation
- Follow-up workflows
- AI
- Not verified here
HubSpot CRM
A flexible non-real-estate CRM
- Pricing
- Freemium; paid tiers vary
- Team fit
- Solo agents to larger teams
- IDX
- No
- Automation
- Available by tier
- AI
- Varies by product and tier
Brivity
Accountability-driven team operations
- Pricing
- Paid; request current quote
- Team fit
- Teams and brokerages
- IDX
- Available
- Automation
- Workflow automation
- AI
- Not verified here
CINC
PPC lead generation and conversion
- Pricing
- Paid; request current quote
- Team fit
- Teams and brokerages
- IDX
- Included
- Automation
- Follow-up automation
- AI
- Not verified here
Wise Agent
Affordable contact and transaction management
- Pricing
- See current pricing guide
- Team fit
- Solo agents and small teams
- IDX
- No built-in IDX site
- Automation
- Drip campaigns and reminders
- AI
- Not verified here
Best CRM for individual agents
Start with the smallest system you will use every day. Wise Agent emphasizes contact and transaction management, Follow Up Boss adds deeper lead follow-up, and HubSpot offers a flexible non-real-estate starting point. An all-in-one platform makes more sense only when you also need its website, IDX, or lead-generation stack.
Best CRM for real estate teams
Teams should prioritize lead routing, shared visibility, accountability, integrations, and seat economics. Follow Up Boss is CRM-focused; Real Geeks adds an IDX website; Lofty and kvCORE cover a broader marketing and nurturing stack.
Best CRM for real estate brokerages
Brokerages evaluating kvCORE, BoomTown, Lofty, Brivity, CINC, or Sierra Interactive should compare office structure, permissions, lead routing, reporting, MLS coverage, data portability, onboarding, and the full contract—not just the monthly platform fee.
Best affordable real estate CRM
Affordability is total cost, not only subscription price. Account for users, messaging, calling, setup, integrations, websites, advertising, and the time required to administer the system. Wise Agent and freemium HubSpot deserve consideration when an all-in-one platform would be excessive.
Best CRM with lead generation
BoomTown, CINC, Real Geeks, kvCORE, Lofty, and Sierra Interactive combine CRM workflows with website or lead-generation capabilities. Ask whether media spend is separate, who owns campaign accounts and landing pages, and how easily leads and activity history can be exported.
Best CRM with a website and IDX
An integrated IDX site can simplify lead capture and property alerts, but fit depends on MLS support, design flexibility, SEO controls, page ownership, and migration terms. Real Geeks, Sierra Interactive, kvCORE, BoomTown, Lofty, Brivity, and CINC are the relevant starting shortlist in this directory.
Best real estate CRM for automation
Compare what can trigger an action, which channels are included, how routing exceptions work, and whether a human can easily take over. Sophisticated automation is only useful when the database, ownership rules, and follow-up process are maintained.
Real estate CRM pricing comparison
Follow Up Boss has the clearest supported numbers in this cluster: $69 per user per month for Grow, $499 per month for Pro with up to 10 users, and $1,000 per month for Platform with up to 30 users. kvCORE and BoomTown do not publish a simple public price in the existing guides; their final cost depends on team size, websites or IDX, onboarding, add-ons, advertising, and contract terms. For every vendor, request a written total that separates software, implementation, messaging, MLS or IDX fees, media spend, and extra seats.
How to choose a real estate CRM
- 1
Define the job
Decide whether you need contact management, lead conversion, transaction workflows, an IDX website, paid lead generation, or a brokerage operating system.
- 2
Map the real cost
Price every seat, add-on, phone or text package, MLS fee, setup charge, ad budget, integration, and required contract term.
- 3
Test the workflow
Run representative leads through capture, assignment, first response, nurture, handoff, appointment, reporting, and export.
- 4
Plan for adoption
Choose the simplest system that supports the process. Assign an owner for fields, routing rules, automations, training, and data hygiene.
- 5
Check ownership
Confirm who owns the domain, website, ad accounts, landing pages, phone numbers, creative, contact data, and activity history.
- 6
Verify the exit path
Ask for export formats, cancellation terms, renewal language, migration support, and what stops working when the agreement ends.
CRM comparisons and related guides
Real estate CRM FAQs
What is the best CRM for real estate agents?
The best fit depends on workflow and budget. Follow Up Boss is a focused choice for lead follow-up, Wise Agent is aimed at simpler and more affordable workflows, and platforms such as kvCORE, BoomTown, Lofty, Real Geeks, CINC, and Sierra Interactive combine CRM functions with websites or lead-generation tools.
How much does a real estate CRM cost?
Costs range from free or lower-cost contact management to custom-priced brokerage platforms. Compare the full cost of seats, calling or texting, websites and IDX, onboarding, integrations, advertising, and contract terms—not only the advertised base price.
What is the best real estate CRM for a solo agent?
Solo agents should usually begin with the lightest system that reliably manages contacts and follow-up. Wise Agent, Follow Up Boss, or a customized HubSpot setup may be easier to justify than an all-in-one brokerage platform unless an IDX website and lead generation are required.
Which real estate CRMs include an IDX website?
The repository's product data identifies kvCORE, BoomTown, Lofty, Real Geeks, Sierra Interactive, Brivity, and CINC as platforms with IDX website availability. Confirm the exact website package, MLS coverage, and pass-through fees in a written quote.
Should a brokerage choose an all-in-one CRM?
An all-in-one platform can reduce integrations and centralize lead routing, websites, and automation. It can also increase implementation effort and switching costs. Brokerages should test admin controls, reporting, data export, adoption, and total contract cost before committing.