Choose kvCORE / BoldTrail if
- You want CRM, IDX websites, lead capture, and automation in one platform.
- Your brokerage or team needs a shared system for agents.
- You can support setup, training, and data hygiene.
Real Estate CRM Pricing · Updated August 2026
kvCORE vs BoomTown vs Follow Up Boss Pricing Plans 2026
kvCORE, BoomTown, and Follow Up Boss are often compared by real estate teams, but they are priced for different jobs.
Quick Verdict
Choose kvCORE if you want CRM, IDX websites, automation, and brokerage tools in one platform.
Choose BoomTown if your team wants online lead generation, IDX, CRM, routing, and accountability in one platform.
Choose Follow Up Boss if you want a flexible CRM and already have lead sources outside the platform.
Pricing Plan Comparison
kvCORE and BoomTown require current quotes in the verified source material. Use this table to compare product scope before booking demos, then request itemized first-year and renewal costs.
| Category | kvCORE / BoldTrail | BoomTown | Follow Up Boss |
|---|---|---|---|
| Pricing visibility | Custom quote; no verified public price | Custom quote; no verified public price | $69/user/mo or $499/mo team plan |
| Additional cost questions | Users, websites, IDX or MLS, setup, add-ons, and services | Users, IDX or MLS, implementation, media, add-ons, and services | Extra users, calling, texting, integrations, website, and lead sources |
| IDX website | Included | Included | Not included |
| Lead generation | Built-in capture and marketing tools | Strong paid lead generation workflow | CRM only; bring your own lead sources |
| Contract style | Confirm term and renewal in the quote | Confirm term and renewal in the quote | Monthly billing options are documented |
| Best fit | Brokerages and teams wanting CRM + IDX + automation | High-volume teams investing heavily in online leads | Teams that want a flexible CRM without an IDX website |
Choose BoomTown if
- You are an established team managing meaningful online lead volume.
- You want a lead generation platform, not just a CRM.
- You have agents or ISAs ready to work online leads quickly.
Choose Follow Up Boss if
- You already have websites, ads, portals, or other lead sources.
- You want the cleanest CRM workflow and strong team follow-up.
- You do not want to pay for an IDX website inside your CRM.
Cost Traps to Watch
BoomTown ad spend
The software fee and media budget are different cost categories. Ask whether advertising or campaign management is included and who owns the ad accounts.
kvCORE onboarding
Setup, training, IDX, migration, and brokerage requirements can make the first-year cost higher than the monthly subscription suggests.
Follow Up Boss lead sources
Follow Up Boss can be cheaper because it does not include IDX or lead generation. You still need a separate source for leads.
Contract flexibility
Request each provider's initial term, renewal language, cancellation deadline, price-change terms, and data-export process in writing.
Related Pricing Guides
FAQ
Which is cheapest: kvCORE, BoomTown, or Follow Up Boss?
Follow Up Boss has the clearest published pricing, but it is a CRM rather than an equivalent all-in-one platform. kvCORE and BoomTown require current quotes. Compare the total stack, including website, IDX, lead sources, implementation, users, media, services, and contract terms.
Which platform is best for real estate teams?
Follow Up Boss is often best for CRM-only team workflows. kvCORE is better when the team wants CRM plus IDX websites. BoomTown is strongest for teams that want a paid lead generation engine and can afford the spend.
Does Follow Up Boss include a website?
No. Follow Up Boss is primarily a CRM and follow-up platform. Teams usually pair it with Real Geeks, Sierra Interactive, Ylopo, portals, ads, or other lead sources.