Ylopo Pricing Guide · Updated April 2026
Ylopo Pricing 2026: What Agents Actually Pay
Ylopo's platform fee starts around $295–$500/month — but that's not the real number. The required ad budget on top brings most agents' total monthly spend to $1,500–$3,000+/month. And Ylopo doesn't include a CRM, so you may need to add that cost too.
Here's what every plan actually costs, what the ad spend requirements look like in practice, and whether the ROI math works for your situation.
Quick Answer: How Much Does Ylopo Cost?
- Platform fee: ~$295–$500/month (estimated, varies by tier)
- Required ad spend: $1,000–$2,500+/month (paid separately to Facebook/Google)
- CRM cost: Additional — Ylopo does not include a CRM
- Realistic total: $1,500–$3,500+/month all-in
Ylopo does not publish pricing on its website. All figures above are based on agent-reported costs and industry sources. Annual contracts are standard.
Verify current rates directly with Ylopo before purchasing.
Plan Breakdown
Ylopo Base Platform
Solo agents and small teams
- Facebook and Google ad management
- Branded IDX home search website
- Dynamic retargeting ads to re-engage leads
- Lead capture and nurturing automation
- Basic CRM integrations (pairs with Follow Up Boss, kvCORE, etc.)
Ylopo does not publish official pricing. Estimates based on agent-reported costs. A separate monthly ad budget is required on top of the platform fee — Ylopo manages the ads but does not cover the spend.
Ylopo + raiya™ AI
Agents and teams wanting AI lead follow-up
- Everything in Base Platform
- raiya™ AI texting assistant for lead follow-up
- Automated lead qualification conversations
- Seller lead tools and seller home valuation landing pages
- Deeper CRM integration and workflow automation
raiya™ is Ylopo's AI texting product. It handles initial lead follow-up conversations automatically. Pricing for this tier varies — contact Ylopo directly for current rates.
Ylopo Team / Brokerage
Teams and brokerages with multiple agents
- Everything in raiya™ tier
- Multi-agent ad management and lead routing
- Team dashboards and performance reporting
- Dedicated account management
- Custom onboarding and training
Enterprise pricing is quote-based. Contact Ylopo directly. Ad spend requirements scale significantly with team size.
What Drives the Cost Up
Ylopo's platform fee is only one piece of the actual cost. Here's what pushes the real monthly spend well beyond the base price:
- Ad spend is mandatory and separate: Ylopo manages your Facebook and Google campaigns but doesn't pay for them. You fund the ad budget directly. At the minimum recommended spend of $1,000–$1,500/month, the platform fee becomes a secondary cost.
- No CRM included: Unlike BoomTown or kvCORE, Ylopo does not bundle a CRM. If you don't already have one, add $49–$499/month for Follow Up Boss, kvCORE, Wise Agent, or whichever CRM you pair it with.
- Competitive markets require higher ad spend: In high-cost metros like Los Angeles, Miami, or New York, the minimum ad budget often isn't enough to generate meaningful volume. Agents in competitive markets frequently spend $2,500–$5,000+/month on ads alone.
- raiya™ AI may cost extra: Ylopo's AI texting assistant is included in some tiers and an add-on in others. Confirm whether it's included in your quoted price.
What Most Agents Underestimate About Ylopo's Cost
Ylopo is often marketed on its platform fee — but the real cost picture looks very different in practice:
- Online leads still require serious follow-up: Ylopo generates and retargets leads, but converting them requires fast, consistent follow-up. Without a strong CRM and follow-up process already in place, the leads Ylopo generates often go cold before they convert.
- Results take time to build: Retargeting works best on an existing audience. New agents or agents in new markets may need 60–90 days before ad retargeting produces meaningful results — meaning you're paying during a slow ramp-up period.
- Facebook ad performance fluctuates: Meta's ad platform changes frequently. Lead cost and volume can swing significantly based on platform algorithm changes, election cycles, and seasonality — none of which Ylopo controls.
- Annual contracts limit flexibility: If your market cools or your ad spend stops producing, you're still paying for the platform through the end of your contract term.
Ylopo vs. Top Alternatives
How Ylopo compares to the platforms agents most commonly evaluate alongside it — keeping in mind that Ylopo is a different type of product than most of its competitors:
| Category | Ylopo | BoomTown | kvCORE | Follow Up Boss |
|---|---|---|---|---|
| Platform fee | ~$295–$500/mo (estimated) | ~$1,000/mo (estimated) | ~$500/mo (team) | $499/mo (up to 10 users) |
| Required ad spend | $1,000–$2,500+/mo (separate) | $1,500–$3,000+/mo (separate) | Optional | Not applicable |
| IDX website included | Yes | Yes | Yes | No — CRM only |
| Built-in CRM | No — integrates with yours | Yes | Yes | Yes |
| Contract | Annual (typically) | Annual (required) | Annual (typically) | Monthly or annual |
| Best for | Agents who want expert-managed ad retargeting | High-volume teams wanting all-in-one | Teams wanting CRM + IDX together | Teams needing deep CRM and follow-up |
Pricing estimates based on reported costs. Verify with each vendor before purchasing.
Is Ylopo Worth It in 2026?
Worth it if you...
- Already have a CRM and strong follow-up process in place
- Have a realistic ad budget of $1,500+/month beyond the platform fee
- Are in a market with enough buyer activity to support paid lead gen
- Want expert-managed Facebook and Google campaigns rather than DIY ads
- Are comfortable with an online lead nurturing model
- Close 20+ transactions per year and want to scale volume
Not worth it if you...
- Don't have a CRM or follow-up system — you'll waste the leads
- Can't budget $1,500–$3,000+/month all-in for platform plus ads
- Are primarily focused on seller leads — Ylopo skews buyer-heavy
- Are new to online lead generation with no existing website audience
- Want an all-in-one platform with CRM included
- Need month-to-month flexibility before committing to an annual contract
The ROI Math
Ylopo's ROI depends on your ad spend, market, and how well your follow-up converts. A realistic total cost model for a solo agent or small team:
Platform + ads (annual)
~$24K
$400/mo platform + $1,600/mo ads
Extra closings needed
3
at avg. $8K commission
Real question to ask
Follow-up
can you convert the leads you get?
Ylopo generates leads — the conversion happens in your CRM and through your follow-up. Agents who get strong ROI from Ylopo are typically those who already have a disciplined lead nurturing process and are using Ylopo to add volume on top of an existing system, not build one from scratch.
Top Ylopo Alternatives
If Ylopo's ad spend requirements, lack of built-in CRM, or annual contract give you pause, these are the most commonly evaluated alternatives:
Includes IDX website, CRM, and smart marketing automation in one platform — no separate CRM required. Lower reported starting price than Ylopo's total all-in cost.
An all-in-one platform with CRM included. Higher base price than Ylopo but bundles more functionality — worth comparing if you'd otherwise be paying for Ylopo plus a separate CRM.
IDX website and CRM at a much lower price point. Doesn't have Ylopo's retargeting sophistication, but a strong starting point for agents who want lead capture without heavy ad management.
If you're evaluating Ylopo primarily because you need better lead follow-up, Follow Up Boss may solve the problem at a fraction of the total cost — without the ad spend requirement.
Ylopo Pricing FAQs
How much does Ylopo actually cost per month?
Ylopo does not publish pricing on its website. Based on agent-reported costs, the platform fee starts around $295–$500/month depending on the tier. However, this is only part of the picture — Ylopo manages Facebook and Google ads on your behalf, but you fund the ad spend separately. A realistic minimum ad budget is $1,000–$1,500/month, making the total monthly commitment typically $1,500–$3,000+ before you see meaningful lead volume.
What is Ylopo's minimum ad spend?
Ylopo recommends a minimum ad budget of around $1,000–$1,500/month to see meaningful results, though many agents and teams spend $2,000–$3,000+/month on ads. This is separate from the platform fee and is paid directly to Facebook and Google — Ylopo manages the campaigns but doesn't absorb the cost. Agents in competitive markets often need to spend more to generate enough volume to justify the platform.
Does Ylopo include a CRM?
No — this is one of the most important things to understand about Ylopo. It is a lead generation and retargeting platform, not an all-in-one CRM. Ylopo integrates with popular real estate CRMs like Follow Up Boss, kvCORE, and others, but you need to bring your own CRM. Factor in CRM costs separately when evaluating Ylopo's total monthly spend.
What makes Ylopo different from BoomTown or kvCORE?
Ylopo is fundamentally a different type of product. BoomTown and kvCORE are all-in-one platforms — CRM, IDX website, and lead tools bundled together. Ylopo is specifically a digital advertising and retargeting platform. Its core strength is using dynamic Facebook and Google ads to re-engage leads who have already visited your site — something all-in-one platforms don't do as well. Agents often use Ylopo alongside a separate CRM rather than instead of one.
What is raiya™ and does it cost extra?
raiya™ is Ylopo's AI texting assistant that handles initial lead follow-up conversations automatically — qualifying leads, responding to inquiries, and routing warm contacts to agents. It is available as an add-on or included in higher tiers depending on your plan. Pricing for raiya™ is not publicly listed and is included in some bundles. Ask about it specifically when getting a quote.
Is Ylopo worth it for solo agents?
It depends heavily on your market and your existing setup. Ylopo can work for a solo agent who already has a solid CRM and follow-up process and wants to add a managed advertising layer. But the combined platform fee plus ad spend — typically $1,500–$2,500+/month — is a significant commitment for a solo agent. Agents doing fewer than 20–25 transactions per year should think carefully about whether the math works before signing an annual contract.
Bottom Line
Ylopo is a genuinely strong platform for agents who want expert-managed digital advertising and retargeting — but it's not a standalone solution. The platform fee is just the entry point. Factor in ad spend and CRM costs, and you're typically looking at $2,000–$4,000+/month all-in before you see meaningful lead volume.
Agents who get the most from Ylopo already have their follow-up process locked in and are using Ylopo to add a managed advertising layer on top. If you're still building your CRM workflow or can't commit to a real ad budget, an all-in-one platform like kvCORE or Real Geeks is likely a better starting point.