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Real estate software buyer's guide

Lofty Pricing (2026): Plans, Costs & Is It Worth It?

Lofty is a crm & follow-up tool for real estate agents.

This guide breaks down Lofty pricing, what you get, who it is best for, and whether it makes sense for your business.

Quick Comparison

CategoryLofty
PricingPaid
CategoryCRM & Follow-Up
Best ForLead nurturing, CRM, IDX websites, Team management
Top FeaturesIDX websites, AI-powered follow-up, Marketing automation, Lead routing

Tools Covered

Lofty

All-in-one CRM, IDX website, and AI-powered lead nurturing platform for real estate teams.

Category: CRM & Follow-Up

Pricing: Paid

Best for: Lead nurturing, CRM, IDX websites, Team management

Top features: IDX websites, AI-powered follow-up, Marketing automation, Lead routing

Lofty Pricing Overview

Lofty is currently listed as paid.

Agents should evaluate the monthly cost against expected listings, deal value, and workflow fit.

Who Lofty Is Best For

Lofty is best suited for agents focused on Lead nurturing, CRM, IDX websites, Team management.

Lofty, formerly Chime, combines CRM, IDX websites, lead generation, AI-assisted follow-up, and marketing automation for growing teams and brokerages.

Pros and Cons

  • Modern interface
  • Combines CRM, websites, and nurturing
  • Good fit for teams wanting an all-in-one platform
  • Con: Can overwhelm solo agents
  • Con: Higher cost than simpler CRMs
  • Con: Requires setup and optimization

Related Pages

Frequently Asked Questions

How much does Lofty cost?

Lofty uses a paid pricing model. You should confirm current pricing directly with the vendor before buying.

Is Lofty worth it?

It depends on your workflow, budget, and whether its strengths line up with your lead generation or follow-up process.